India took its first significant step towards economic liberalization in 1991. At that time, the country's economy was undergoing a radical transformation. In response to this changing landscape, the Sponge Iron Manufacturers Association (SIMA) was established and began its operations on 11th February 1992. SIMA's primary objective is to serve as a platform for the exchange of knowledge, experiences and growth-related insights within the industry. One of SIMA's key roles is to provide a forum for reviewing the industry's smooth functioning in relation to Government policies, global developments and market feasibilities. As an apex body, SIMA also acts as an interface with the Government, advocating for and safeguarding the ever-growing needs of the industry in a rapidly evolving business environment. Furthermore, SIMA is committed to maintaining an up-to-date database from both national and global perspectives. This ensures that its members are well informed about growth possibilities and prospects, enabling them to make informed decisions. In summary, SIMA plays a crucial role in facilitating the growth and development of the sponge iron manufacturing industry in India. By fostering knowledge exchange, advocating for industry needs, and providing valuable insights, SIMA contributes to the industry's success in an increasingly competitive global market.